Students of the Ethical Influence Practitioner program with coaching, were able to not only grasp the Principles of Persuasion, but also developed impressive skills and competency in identifying and implementing the science of Persuasion. Their development through the program was nothing short of transformational.

It is wonderful to be recognised and recommended by the Dr Robert Cialdini, who really has been a hero of mine for nearly 25 years now.

If you find yourself in an emergency of a medical kind, a sexual assault or a fight, there is a big change that passers by and bystanders will not help you. Especially for women. You need to know the psychology behind this, so you and your family know what to do when you are in an emergency and need assistance, or you are witnessing what could be an emergency.

Ethically stimulate a Real Estate Bubble in the suburbs around your Real Estate Office using the science of persuasion

In light of ethical persuasion skills, let’s analysis this social media post by Rex Airlines. It contains and lacks (genuine) information that would help guide people in their direction.

Fear of dogs can be a debilitating phobia to deal with. In a fascinating experiment the power of the Persuasion Principle of Social Proof proved again to be a powerful motivator to encourage behaviour. Many children had their fear of dogs subside and were wanting to play with dogs relatively very quickly.

When trying to persuade people to do a particular behaviour or action, the principles of influence can provide ethical and genuine motivators. The giving of something, can be a motivator to persuade into a behaviour or action but how it is given matters a lot. Is it better to give a gift before the behaviour is done, or is it better to promise a reward once the behaviour or action has been done?

When it comes to motivating high school students, that they should eat more fruit, the same principles of influence apply. Dutch high school students were persuaded to eat more fruit despite their claims they would NOT be persuaded.

When new team members put together there can be friction. The established order could feel unhappy with the new faces or a merger between to rival companies can leave staff that used to compete against each other, now needing to work together. Behavioural science can...

The Milgram Experiment demonstrated that 66% of people in the study kept going in administering electric shocks to a stranger, to a deadly level and dispite verbal protests as long as the 'researcher' kept telling them to. The Milgram Experiment is now a famous...